The Movement for Menopause-Friendly Workplaces Arrives in the Ad Industry
Amid a growing international movement to make workplaces more "menopause-friendly," creative agency Mekanism is calling on the ad industry to officially codify menopause support in benefit policies....
View ArticleExclusive: Reddit Debuts Organic Social Tools Ahead of IPO
Reddit is rolling out a suite of organic social strategy tools today as the discussion platform prepares for its initial public offering (IPO), ADWEEK can exclusively report. This is the first time the...
View ArticlePhysical Retail Is the New TV
In-store retail media is ready for primetime. Expect 2024 to be the year that digital screens propagate across brick-and-mortar retail. Currently estimated at less than $300 million in the U.S.,...
View ArticleHow Pabst Blue Ribbon Beer Will Revive Its Portland Music Fest After 7 Years
Reviving a music festival that last rocked Portland, Ore., in 2017, Pabst Blue Ribbon beer jumps feet-first into the post-pandemic experiential wave with a two-day event coming this summer featuring...
View ArticleTitan Casket and Maximum Effort Want to ‘Bury Daylight Savings’ in Darkly...
Daylight saving time starts this Sunday in the U.S., but Titan Casket and Ryan Reynolds' agency, Maximum Effort, would like to kill the tradition in order to save lives. The darkly funny campaign...
View ArticleReformation’s Monica Lewinsky Campaign Reflects Power, Purpose and Promise
'Conscious consumerism,' the commitment to making purchasing decisions based on social, economic and environmental impact, is on the rise. 63% of Gen Z say they will only purchase brands that stand...
View ArticleOscars 2024 Preview: The Ad Moments to Watch
Roll out the red carpet because brands appear to be reconsidering the much-maligned TV awards show, often seen as old-fashioned and dusty in the digital age. One of the granddaddies of the genre--the...
View ArticleSpotify Awards Its Global Media Account to a Dedicated Publicis Media Unit,...
Spotify's media review has concluded today with the account awarding global media duties to Publicis Media. The agency has created a bespoke team, Publicis OneVibe, to service the account. It's a...
View ArticleAI Jobs in Marketing: Brands Are Reassessing Roles to Build Out New Capabilities
As the breathless excitement around how brands can theoretically use generative AI morphs into marketers finding actual use cases for the technology, like elevating consumer experience through...
View ArticleLarge Brands Are Still Advertising on Made-for-Advertising Websites After...
Almost a year after the industry outcry over made-for-advertising inventory and months since many ad-tech firms have devised solutions to address the problem, ads from large brands are still being...
View ArticleSkims Makes Ad Debut With Sci-Fi Film Starring Kim Kardashian in Every Role
After rapid growth, Kim Kardashian's apparel brand, Skims, made its TV ad debut, with a futuristic film in which the famous co-founder plays every role. The company's first national TV commercial had a...
View ArticleJon Hamm Is Cast Aside in Minute Maid Zero Sugar’s First Global Campaign
Like many actors, Jon Hamm goes to great lengths to prepare for a role. In a new video, he's seen sitting in front of a mirror, practicing his lines and hyping himself up to embody his next character....
View ArticleG/O Media Sells Deadspin to Lineup Publishing, Lays Off Staff
G/O Media has sold its sports website Deadspin to Lineup Publishing, an advertising firm that operates monetization software for media outlets. The financial terms of the sale were not disclosed. The...
View ArticleAdweek Podcast: Tuning Into Consumer Needs, Not Marketer Needs
As marketers, we are to have a pulse on culture, the latest trends and chatter occurring around our consumers. But what if your feed is not like the others? In the latest research study from...
View ArticleProgressive Marketers Are Tracking a New Metric: Share of Model
Every marketer dreads bad reviews of their brand. Now with the rise of AI-powered chat programs like ChatGPT, Meta's Llama 2 and Microsoft's Copilot, marketers must prepare for the worst words about...
View ArticleInside SXSW 2024 Brand Activations: Prime Video, Paramount+, Delta and More
Austin, Texas, is brimming with brand activity this week as South by Southwest (SXSW), the annual series of festivals and conferences, takes over the capital city. In its 37th year, the event is known...
View ArticleHavas CEO Yannick Bolloré: If Vivendi Spins Off Havas, It Won’t Be Via a Sale
Havas Group is on the brink of potential change as its parent company, Vivendi, contemplates spinning off the growing advertising network as its own public entity. If the project were to go...
View Article2024 Oscars Ratings Get Kenergy, Growing to 19.5 Million Viewers
Sunday's Oscars were more than Ken-ough for ABC. On Monday, the Academy of Motion Picture Arts and Sciences announced that ratings for the 96th Oscars on ABC drew an average audience of 19.5 million...
View ArticleQ&A: Nielsen’s CEO on Rolling With Massive Changes in 2024
The measurement industry is at an inflection point. In 2021, measurement giant Nielsen lost its third-party accreditation from the Media Rating Council after the company admitted to undercounting...
View ArticleChanning Dungey Is ADWEEK’s 2024 TV Executive of the Year
During a year when scripted content became stunted by the Hollywood strikes, Channing Dungey, ADWEEK's 2024 TV Executive of the Year, just kept making it work. In 2020, Dungey became chairman and CEO...
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