Dove’s Hard Knocks Message Encourages Body Confidence in Super Bowl Ad
Dove's first body positivity spot in the Super Bowl in nearly 20 years will celebrate body confidence for girls in sports. The ad, produced by ADWEEK's Global Agency of the Year Ogilvy, puts on a...
View ArticleStarry’s First Super Bowl Ad Finds the Soda in a Love Triangle
Following its launch just one year ago, PepsiCo's Starry lemon-lime soda will make its Super Bowl debut in 2024 in a 30-second spot starring rapper Ice Spice. Created by VaynerMedia, the "Love...
View ArticleBillie Eilish, Olivia Rodrigo and Dua Lipa Help Drive Strong Grammys Ad Sales
The Grammys should say a big thanks to Dua Lipa--because its ad sales are levitating. Top line The upcoming broadcast of the 2024 Grammys on CBS is seeing "tremendous demand," a Paramount spokeswoman...
View ArticleSuper Bowl 58 Regional Roudup: More Buzz for Less Cash
At $7 million a pop, a national buy in the Super Bowl is a pricey ticket for advertisers. Those who want to save some cash but still get the cache of being in the Big Game opt for a regional or local...
View ArticleHere’s What to Know About Nielsen Suing VideoAmp
Two measurement rivals are taking things to court. What's happening On Wednesday, measurement giant Nielsen filed a suit in Delaware District Court against VideoAmp for patent infringement, alleging...
View ArticleTechMagic Podcast: The Apple Vision Pro Is Here
In this episode of TechMagic, host Cathy Hackl and guest host Lee Kebler talk about the launch of Apple Vision Pro and continue their conversations around spatial computing. Hackl discusses why she's...
View ArticleThe Future of Platforms and Social Strategy in 2024
Every year, social media managers and marketers face the challenge of determining what will be popular and how to make their content unique. In this episode of Young Influentials, ADWEEK digital editor...
View ArticleGoogle Pixel Celebrates Accessibility in Its Latest Super Bowl Ad
For the past two years, Google has used its Super Bowl spot to tout the capabilities of its Pixel camera, including its Real Tone skin representation feature and the ability to fix mistakes (or delete...
View ArticleNetflix Celebrates New Season of Love Is Blind With AR-Enabled Wine
Ahead of the Season 6 premiere of Love is Blind on Netflix Feb. 14, Netflix partnered with wine company Cupcake Vineyards to release a "Love Is Wine" Chardonnay with AR-enabled labels. Shoppers can...
View ArticleFrom Quirkiness to Global Relevance: Unveiling Crocs’ Iconic Transformation
On this episode of the Marketing Vanguard podcast, host Jenny Rooney sits down with Heidi Cooley, chief marketing officer of Crocs, to delve into the brand's transformative journey. From embracing...
View ArticleChris Pratt’s Mustache Earns Him the Role of a Lifetime in Pringles’ Super...
Chris Pratt earns himself (and his mustache) the role of a lifetime as he teams up with Pringles for its seventh consecutive Super Bowl ad. A teaser campaign of a picture of a man's lip sporting a fine...
View ArticlePereira O’Dell’s Global AI Innovation Hub Connects Brands to Startups
Independent agency Pereira O'Dell is expanding its artificial intelligence lab into a global AI innovation hub, Silverside AI, based in San Francisco and connecting AI startups with brands looking to...
View ArticleLL Cool J and Lainey Wilson Board Coors Light Super Bowl Chill Train
This year's Super Bowl marks the return of the iconic Coors Light train, with LL Cool J and Lainey Wilson--as well as The O'Jays--along for the ride. The original Silver Bullet Train debuted in 2005...
View ArticleJenna Ortega and Danny Ramirez Face Mascots’ Burning Rage in Doritos Dinamita...
Both Jenna Ortega and Danny Ramirez are about to learn a valuable lesson from Doritos Dinamita and Frito-Lay during Super Bowl 58: Don't get between a mascot and their food of choice. During a...
View ArticleEveryone Has a Christopher Walken Impression in BMW’s Super Bowl Ad
Christopher Walken is one of the most mimicked celebrities, as his signature stilted cadence is perhaps the most unique in Hollywood. BMW's Super Bowl spot takes Walken-mocking to the limit as the star...
View ArticleSusan Credle to Become IPG’s First Creative Advisor
Interpublic Group (IPG) has appointed Susan Credle as its first creative advisor. In the new role, Credle will partner with creative leaders across IPG's agencies to advance the culture of creativity...
View ArticleSquarespace’s Super Bowl Teaser Reveals Martin Scorsese’s Collaborator: His...
Legendary director Martin Scorsese gets creative help from his daughter Francesca Scorsese in Squarespace's Super Bowl 58 teaser. The charming four-minute film sets up the website building service's...
View ArticleNetflix Books Expedia for First Global Ad Partnership
This Netflix news will travel fast. Top line Today, Netflix announced Expedia Group will be its first global advertising partner to activate a multi-market campaign on the streamer's ad-supported plan...
View ArticleParamount Scores Largest Super Bowl Sales Ever, But Not Because of Taylor Swift
Taylor Swift's effect on the NFL has been an advertising Love Story, but the singer didn't have much impact on Paramount's record-setting Super Bowl 58 ad sales. Though the company hasn't announced its...
View ArticleThanks to Gen Z, Deeper Connections Will Become the Currency of the Future
There are two types of ecommerce: empty and connected. Empty ecommerce gets you to checkout fast but gives no reason to return. Connected ecommerce adds value emotionally, materially or both while...
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