Marketers Eye Transaction Data in a World Without Cookies
With Google Chrome slated to deprecate cookies by the end of this year, marketers are looking for new signals to find and measure potential audiences. Transaction data--records of what we purchase--is...
View ArticleT-Mobile Names Dentsu Creative Its Lead Agency for Brand Strategy
Five days into 2024, T-Mobile made what could be one of the biggest account moves of the year by bringing in Dentsu Creative as its lead agency for brand strategy. T-Mobile launched its review in June...
View ArticleWhy the Edible Pop-Tarts Bowl Mascot Will Live On in Marketing
College football bowl games are steeped in history and tradition, a staple of the sporting calendar for more than a century. But some fans are beginning to voice their displeasure from the sidelines,...
View ArticleVeganuary’s Politically Inspired PSA Asks Consumers to ‘Vote for Veggies’
In this election year, would-be leaders will promise the moon to win over the American public, but who will be able to deliver on lofty goals like reducing carbon emissions, improving health, lowering...
View ArticleCadbury Remixes a Crowd Favorite for Nostalgic 200th Anniversary Campaign
Cadbury, one of the most well-known British brands, is marking a major milestone by showcasing its role in everyday celebrations over the past 200 years. The Mondelez International brand's anniversary...
View ArticleHow Mondelēz Grows Revenue Through Albertsons’ Data Clean Room and Pinterest
Snacking giant Mondelez International, home to names like Cadbury and Oreos, found success using Albertsons Media Collective and Pinterest's data clean room solution, a collaboration announced at CES...
View ArticleConversion-Based Tactics Are Pressuring Marketers Out of Great Creative Ideas
If the pressure-tested marketer is honest--no matter how great the diversified, integrated plan looks--the nearly relentless focus on digital media, and the accountability and measurement that come...
View ArticleFrito-Lay Gives NFL Fans Taste of Victory in Pre-Super Bowl Ad
What did Frito-Lay see as the common thread linking Rob Gronkowski, Marshawn Lynch and Troy Polamalu? Football? Sure. Super Bowl champions? Definitely: Polamalu with the Pittsburgh Steelers in 2006 and...
View ArticlePlanet Fitness and Megan Thee Stallion Save Workouts From ‘Fitspo Fakes’
Megan Thee Stallion, aka the "Hot Girl Coach," has landed in Planet Fitness' orbit as "Mother Fitness," and she is here to change fitness for everybody-ody-ody-ody-ody. The Grammy-winning rapper, actor...
View ArticleNBCU’s New AI-Driven Ad Offering Looks to Bring Cross-Platform Targeting...
NBCUniversal's One Platform is looking to be a one-stop shop for targeted advertising. Ahead of the Consumer Electronics Show (CES) this week, NBCUniversal is unveiling One Platform Total Audience,...
View ArticleExclusive: Sue Bird Joins Deep Blue as First Partner and Chief Strategy Officer
WNBA legend Sue Bird is teaming up with Giant Spoon's Laura Correnti to change the way brands interact in the women's sports world. Correnti launched Deep Blue Sports + Entertainment in December with...
View ArticleAdweek Podcast: Marketing Oppenheimer Was More Than Just an Ad Campaign
Director Christopher Nolan designed Oppenheimer with IMAX in mind. He captured the film with IMAX cameras, and only in IMAX theaters will these sequences expand vertically to fill the entire screen....
View ArticleDespite Criticism, Golden Globes Reaches Largest Audience in 4 Years on CBS
The revamped Golden Globes was looking to have an award-worthy start on CBS on Sunday, and--against the odds--it might've achieved that. The early numbers are in, and Sunday's 81st Golden Globes...
View Article6 Ads That Show Tiger Woods and Nike’s Lasting Impact on Sports Marketing
Rumors had been swirling for months, but it wasn't until Monday that Tiger Woods officially announced on social media that his 27-year deal with Nike has ended. "Phil Knight's passion and vision...
View ArticleRob Gronkowski Will Get a Second Chance at Kicking Glory in FanDuel’s Super...
Rob Gronkowski wants another shot at Super Bowl glory, and both FanDuel and Wieden+Kennedy are more than happy to give it to him. The former National Football League tight end isn't looking for another...
View ArticleInstacart Lets Brands Target Ads Off-Platform Through Google Shopping Campaigns
Instacart is letting advertisers use its vast trove of shopper data to target ads on Google Shopping campaigns, the grocery delivery firm announced at technology conference CES today. The Google...
View ArticleVodafone’s Action-Packed Ad Dramatizes the Everyday Fight for the Remote
Telecommunications company Vodafone Ireland is showcasing the breadth of entertainment available through its new TV Play smart hub with an epic genre-hopping ad from agency Grey London. "Remote" begins...
View ArticleSlack Breaks Into Song and Dance in This Whimsical Musical About Meetings
Meetings that "could have been an email" are the bane of many workers' existences, but what about a meeting that could have been a quick, informative musical? With the instant collaboration available...
View ArticleIn-Store Retail Media in 2024: Hype or Happening?
People have been shopping in stores for centuries. Trading posts, shops, markets, boutiques, chain stores. People like to look at items inside a structure, squeezing, sniffing, touching, browsing,...
View ArticleLondon Sphere Proposal Withdrawn by Madison Square Garden Entertainment
A potential advertising innovation proposed for London in the style of the Las Vegas Sphere will not move forward after Madison Square Garden Entertainment (MSG) withdrew its proposal. MSG had hoped to...
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