Here’s What Designers Think of Stacy’s Pita Chips’ Special Packaging for...
Women's History Month kicks off today and, while the annual commemoration started in 1987, this year's observance--coming as it does in the wake of #MeToo--is especially pressing and consequential. It...
View ArticleOnly Runners Can Save the World in Nike’s Star-Studded Spin on Disaster Movies
A world in peril. (Ominous whoommm.) A planetary crisis without precedent. (Fade to black.) And the only way out ... is to run. That's the pitch for Nike's two-minute homage to disaster movies, with...
View ArticleAre You a Pyromaniac? Burger King Is Hiring, Say Incendiary Print Ads
Burger King has a message for young people in Germany who like to play with fire: Apply for a job today! The fast-food chain that never shows any fear of getting burned turns up the heat once again in...
View ArticleThanks to GDPR, Marketers Will Wield Data Like a Scalpel, Not a Broadsword
Remember learning that "there's no such thing as a Magic Bullet"? Over the last decade or so, an onslaught of third-party data and cookies have made brands and advertisers dismiss this basic rule of...
View ArticleDee Rees and Rachel Morrison’s Lovely Samsung Ad Urges You to Make Something,...
Rachel Morrison, the cinematographer behind Dee Rees' movie Mudbound, is up for Best Cinematography at this Sunday's 90th Academy Awards--the first woman ever nominated in that category. Samsung's...
View ArticleFacebook Messenger: Here’s How to Name a Group Chat
Did you know that Facebook Messenger allows you to name your group conversations? For instance, if you're part of a group chat consisting of only your family members, you may wish to name the...
View ArticleHorizon Promotes 3 Women to Executive Vice President Amid Industry Call for...
Horizon Media announced today it has promoted three of its female leaders to executive vice president, as the rising #MeToo and #TimesUp movements have the industry calling for better representation of...
View ArticleAllbirds Celebrates Its Birthday With a Limited-Edition Shoe Collection...
Allbirds, the comfortable shoe that people can't stop talking about, celebrated its second birthday by releasing a limited edition shoe collection. The catch? You can only buy it on Instagram. The...
View ArticleKimberly-Clark Launches Global Creative Review, Forcing WPP to Defend a Major...
CPG conglomerate Kimberly-Clark recently launched a global creative agency review as it seeks to restructure the roster of shops responsible for marketing its extensive brand portfolio. The Irving,...
View ArticleLaura Dern, Sasheer Zamata and Tavi Gevinson Talk Life Advice in Kate Spade’s...
If Laura Dern were to write a love letter to herself, it would say, "You've got this, Dern." That's one of the 22 versions of a new digital campaign that Kate Spade rolled out this week; the campaign...
View ArticleUnivision Is Planning the First Experiential Upfront
Univision is scrapping the traditional Upfront presentation this year and planning a two-day experiential gathering. The leading Spanish-language U.S. media company is also moving out of the stuffy...
View ArticleIt’s Time to Hire a Chief Brand Safety Officer
Earlier this week, Bank of America became the first major company to announce that it had appointed a brand safety officer to ensure a positive customer experience and protect the firm's reputation...
View ArticleFerrero Is Using the Oscars to Introduce Kinder Joy—a Chocolate Treat With a...
If you're going to mimic theatrical trailer tropes like "In a World..." as part of your marketing campaign you might as well do so during the Oscars. Ferrero is doing just that, positioning its Kinder...
View ArticleNielsen Social Content Ratings, Week of Feb. 26: And the Oscar Goes to …
The 90th Academy Awards took home an award of its own: most interactions across Facebook, Twitter and Instagram, according to the Nielsen Social Content Ratings for the week of Feb. 26. The Oscars on...
View ArticleTMW Unlimited Calls Out Sexist Workplace Behavior for The Chartered...
TMW Unlimited created a video for The Chartered Management Institute (CMI) ahead of International Women's Day (Thursday, March 8) illustrating what not to do in the workplace, starring comedians Stevie...
View ArticleTechmeme Brings Its Aggregation Formula to a Daily Podcast
Techmeme, the online aggregator of record for technology industry news, is adding some audio in the form of a podcast: the Techmeme Ride Home. Beginning today, the site's new podcast will appear at 5...
View ArticleI Was a VR Skeptic Just Like You. Here’s What Brought Me Around
I've been dismissive of virtual reality and its potential for brands. You may have dismissed it, too. It's hard to imagine popular adoption anytime soon. VR has looked like the emperor's newest...
View ArticleAgency Creatives Channel Warhol, Basquiat and Frida Kahlo in AICP’s Absurd...
The art world superstars of decades past were much like today's top ad agency creative directors: insecure, megalomaniacal personalities driven by an incessant desire for the approval they never...
View ArticleCoca-Cola, Sprint and Volkswagen Will Sponsor Telemundo’s World Cup Coverage
NBCUniversal has barely caught its breath from broadcasting the Super Bowl and Winter Olympics, but it's already time to focus on the company's third major sports event of the year: the 2018 FIFA World...
View ArticleThis Company Came Up With a Score to Measure an Influencer’s Reach
Influencer marketing is getting a metric that promises to help brands and companies measure out the value of an influencer. A report from Celebrity Intelligence found that of the 270 marketing...
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