If You Thought Voice Was Easy, Wait Until Devices Make Predictions
Voice technology was everywhere at CES this year (toilets included), in large part because it's an easy, natural interface. But it still requires input from consumers--which, at least in marketing...
View ArticleTwitter: Pokemon Was the Most-Mentioned Game Globally in 2017
Twitter took a look back at the video game-related content on its platform in 2017. In a blog post, Rishi Chadha, head of gaming content partnerships at Twitter, said more than 218 million tweets about...
View ArticleIn India, Tinder Unleashes a Bollywood-Inspired Appeal for Epic Adventure
An epic love story! Who doesn't want one? Bollywood's been selling them to us for years, so it's apt that the music-infused film industry is where Tinder India gleans inspiration for its latest work....
View ArticleEditor’s Letter: Adweek Unveils Its First-Ever Advisory Board
It should come as no surprise that covering media and marketing in this era of universal transformation is no small endeavor. Change arrives at a breakneck pace and leaves disruption, broken business...
View ArticleAI’s Hidden Patterns Transform Content, Marketing and Advertising on Facebook
Artificial intelligence finds and identifies the best parts about human behavior. It matches our desires with the exact information, product or service we need, at the right time. It is increasingly...
View ArticleFacebook Messenger: Here’s How to Change Your Story’s Privacy Setting
Did you know that you can choose which users are allowed to see your Story posts on Facebook and Facebook Messenger? Our guide will show you how to change your Story's privacy setting within the...
View ArticleFox News to Launch Ad-Free Streaming Service Aimed at ‘Superfans’
Add Fox News Channel to the growing list of TV outlets preparing to roll out a direct-to-consumer streaming service within the next year. Fox News announced this morning that it will launch Fox Nation,...
View ArticleOpen the March Issue of InStyle and Check Your Heart Rate With This...
Toyota approached InStyle magazine last year about a new way to advertise its 2018 Camry. Six months later, the result is a first-of-its-kind magazine insert that takes readers inside the midsize sedan...
View ArticleInside Interbrand’s Unique Text-Based Visual Designs for the PyeongChang...
Branding the Olympics for a global audience is one of the world's most high-profile design projects. For the 2018 Winter Games in PyeongChang, South Korea, the task fell to Interbrand, the global brand...
View ArticleHow to Create an Effective Digital Video Campaign That Actually Converts...
Remember when BuzzFeed launched those masterfully produced Tasty videos, to the tune of millions of viewers? They created insatiable social media fodder and continue to dominate Facebook feeds all over...
View ArticleOn the Adweek Podcast: Who Is Shaping the Future of Media Strategy?
Few agencies are facing greater disruption than those focused on media, a field whose entire definition has come into flux in recent years. And while that's bad news for shops that relied on...
View ArticleSnapchat Users Can Now Add Giphy’s Animated GIF Stickers to Their Snaps
Snap Inc. detailed Snapchat's two newest features. First, the company partnered with Giphy to allow Snapchat users to search Giphy's library for animated GIF stickers they can add to their Snaps....
View ArticleHow Audience Targeting Is Changing in the Age of Digital Transformation
The advertising industry is notoriously fickle. Cast your mind back to the 1950s when large companies with larger budgets would broadcast messages to consumers, telling them what they needed. From...
View Article2-Page Ad in The New York Times Calls Out NRA-Backed Members of Congress
Two gun control groups, Everytown for Gun Safety and Moms Demand Action for Gun Sense in America, have taken out a two-page ad in today's The New York Times listing members of Congress who have...
View ArticleWhy the GDPR Is Actually a Good Thing for Brands
In less than four months, the European Union data regulator will begin enforcing the EU General Data Protection Regulation (GDPR) to strengthen the security and protection of EU residents' personal...
View ArticleAfter One Year, Lara Cohen Returns to Twitter
One year ago Thursday, Twitter head of entertainment talent and lifestyle partnerships Lara Cohen announced that she was leaving the social network. Starting next Monday, she's back, in a new role. In...
View ArticleVox Media Lays Off 50 Staffers
Vox Media is cutting approximately 50 employees--or about 5 percent of its 1,000-person workforce--from several of its sites and offering "role changes" to a dozen others. In a memo to staffers, CEO...
View ArticleA Quicker Way to Add People to Messenger Audio or Video Chats
Facebook just eliminated the need to hang up and launch a new audio or video chat on Messenger when users want to add more people to the conversation. Product manager Sarah Morris announced in a...
View ArticleGoodyear Packs Its Legacy-Rich Ad With Unseen Footage From Dale Earnhardt...
Legacies are often defined by a great name, and you can't make a name without a certain amount of stability. In a Nascar family, what's a better metaphor for stability than a trusty tire brand? That's...
View Article‘We Need to Talk’ Becomes the Rare Facebook Watch Show to Get Renewed
It's been six months since Facebook rolled out Facebook Watch, its vertical featuring original series from dozens of publishers and companies like Discovery Communications, Hearst and Quartz. However,...
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